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WTF IS A DIGI FAIRY

 

We are strategic and creative partners building brands and campaigns that connect. 

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent. 

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines. 

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult. 

 

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Crime and Chaos, an investigation by The Digital Fairy

An inquiry into the arresting aesthetics of the content crimewave

2023-03-23

From arson-adjacent aesthetics lighting up fashion week to the rise of surveillance-chic and petty crime PR stunts, a content crimewave has nicked our attention.

Digi detectives launched an investigation to determine the motives behind our culture’s current obsession with crime and chaos — from a collective return to the 2000s obsession with celeb mugshots and female revenge to the permacrisis of our times and the (actual) crimes committed by those in power. We interviewed a few of the field’s finest fashion-forensic minds and compiled the evidence, results of our probe, and verdict on what’s next for the content crimewave in an investigative report. Download the full unclassified document here. 

For more content like this, explore the rest of the Digiverse, or connect with us on TikTok or Instagram. If you’re a brand or business and want to inspire your audience in innovative ways, reach out to our strategic & creative lab eve@thedigitalfairy.co.uk