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We are strategic and creative partners building brands and campaigns that connect.

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent.

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines.

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult.

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Cutting Edge

The forefront and future of hair — from self-expression and social-driven trends to new inclusivity narratives

2024-01-15

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From the dominance of TikTok trends to a new gen of inclusive products, brands, and creators, the hair industry and cultural attitudes towards hair seem to be getting a new ‘do. But how did we get here and what’s hair’s next look? And is a wolf cut just a shag for teenagers on TikTok? We spoke to 10 leading industry voices — from brand founders and beauty editors to salon owners and hair historians, plus our Digi experts, to find out.

For more content like this, explore the rest of the Digiverse, or connect with us on TikTok or Instagram. If you’re a brand or business and want to inspire your audience in innovative ways, reach out to our strategic & creative lab effy@thedigitalfairy.co.uk.

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Report

Cutting Edge

The forefront and future of hair — from self-expression and social-driven trends to new inclusivity narratives

Report

2024-01-15

Cutting Edge

The forefront and future of hair — from self-expression and social-driven trends to new inclusivity narratives

Feature

Wearables are keeping tech optimism alive

A more optimistic outlook on technology is materializing with innovations in wearables for women’s health and mental health, but anxieties loom

Feature

2023-11-28

Wearables are keeping tech optimism alive

A more optimistic outlook on technology is materializing with innovations in wearables for women’s health and mental health, but anxieties loom

Welcome to the Digiverse, your portal to internet enlightenment.

From IRL to URL, digest the best of algorithm-driven culture – news, trends and insights – powered by The Digital Fairy.