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WTF IS A DIGI FAIRY

 

We are strategic and creative partners building brands and campaigns that connect. 

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent. 

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines. 

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult. 

 

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The Future of Digital Creativity

by The Digital Fairy for D&AD

2023-12-12

Creativity is under construction — originality is evolving to reflect remix culture, social media has smashed barriers to success but created new pressures, and there’s a new class of creativepreneurs that values community over clout. What does this mean for the future of digital creativity?

 

Inside this report by The Digital Fairy for D&AD, powered by insights from The Digital Fairy community, we explore how creatives are making the algorithm work for them, the decentralised networks bolstering the upcoming era of the industry, and predictions for the next chapter of creativity, IRL and URL.

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