Group 4

WTF IS A DIGI FAIRY

 

We are strategic and creative partners building brands and campaigns that connect. 

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent. 

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines. 

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult. 

 

By continuing to use this site you consent with our cookie policy.

Dear Digi 008: Poster Girl JT

Rukiat shares her thoughts on City Girl JT's ascent to It girl status

2023-09-08

Thumbnail: No Bars Freestyle music video by JT

JT is a City Girl through and through, but over the past year or so it seems as though her aesthetic and visual identity is branching out into a more alternative route, as she's become a recurring face of independent London label Poster Girl. Below, our Editorial & Social Executive Rukiat shares her opinion on why she believes JT has the potential to become a major fashion It girl.