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We are strategic and creative partners building brands and campaigns that connect. 

We are a team of hybrid creative minds, sharing a passion for progress we challenge brands to be braver, more inclusive and work harder for the new generation that we represent. 

Our strategic mindset, cultural literacy and creative intuition make us a new breed of communications agency. We move seamlessly from on to offline, and sit at the intersection of digital, creative and culture. Our fluid approach allows us to flex across a multitude of platforms and disciplines. 

With a proven track record in both repositioning global household brands and launching new disruptors; we are able to make cult brands more commercial, and commercial brands more cult. 

 

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Fashion's New Algorithm

Inside this Digi Digest, we explore the super-fast microtrends that have taken over TikTok's style economy and concerns about consumption in the digital age

2021-09-09

Thumbnail: The Digi Fairy

Banner: Fanette Guilloud

Fashion is exploding on TikTok – #TikTokFashion has over 18 billion views and counting. So what does this mean for the trend cycle? Inside our latest Digi Digest, we explore the super-fast microtrends that have taken over the app’s style economy, concerns about consumption in the digital age, the state of post-pandemic fashion, and how brands can actually keep up with next-gen fashion tastemakers.

For more content like this, explore the rest of the Digiverse, or connect with us on TikTok or Instagram. If you’re a brand or business and want to inspire your audience in innovative ways, reach out to our strategic & creative lab eve@thedigitalfairy.co.uk

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